:: By Matt Hensler, H.I.M. ::
The day is finally here – express yourself! Now, Facebook users can share their
emotions (at least six of them) with Reactions.
For years, people have wanted the opportunity to share more than a simple like.
Facebook listened to make it easier to express how something in News Feed
makes social media users feel and now users have five new ways to express
To add a reaction, hold down the Like button on mobile or hover over the Like
button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.
According to Facebook, the social media power brand has been conducting
global research including focus groups and surveys to determine what types of
reactions people would want to use most. The company reviewed users' activity
to see how people are already commenting on posts and the top stickers and
emoticons as signals for the types of reactions people are already using to
determine which reactions to offer.
Facebook plans to see how users react to different stories to provide more
relevant stories in News Feed. For brands and page owners, insights will provide an overview of reactions on
posts and available on Facebook ads.
Having multiple choices to pick a reaction, will this eliminate comments?
Don’t forget to love this article on Facebook.
Matt Hensler is a digital marketing educator and award-winning digital marketer. With both in-house and agency experience, he works with small businesses, startups and Fortune 500 brands, including notable clients like DISH Network, Hailo, USA Today, Wells Fargo, Marriott and Chick-fil-A.