Unmetric and Oracle have teamed up to provide enterprises with competitive insights.
Through the partnership, Oracle will add Unmetric’s competitive analytics capabilities to its existing Social Relationship Management (SRM) solution, which includes tools for social listening, publishing, engagement, analytics and workflow management.
“We continually add capabilities to enable our customers to innovate and take advantage of real-time insights for better data-driven business decisions,” said John Stetic, group vice president, Oracle Marketing Cloud. “The integration of Oracle Social Cloud with Unmetric is another example of our expanding ecosystem for seamless solutions; it will provide our customers with a new way to quickly assess their marketplace and develop strategies against their competitors.”
It is important to note that the integration of Unmetric’s social intelligence and benchmarking capabilities into Oracle’s SRM provides users with the data necessary to analyze brand performance and benchmark against competitors. Plus, the one-click reports reduce the time users have to spend compiling data for analyzing and improving their own performance.
“As brands continue taking a more strategic, holistic approach to social media, we’re focused on helping marketers deliver an ideal customer experience,” said Unmetric’s CEO Lux Narayan. “Unmetric works alongside a brand’s social listening and publishing tools, and this integration will enable Oracle Social Cloud customers to gain a competitive edge.”