Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns.
The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline custom Geo-Fences around a location that identify the number of consumers that receive the business’s mobile advertisement and then physically visit the location. This type of tracking helps advertisers more accurately gauge and optimize their mobile campaigns.
Simpli.fi says that its unstructured data capabilities target locations more precisely than grid-based systems. This targeting capability combined with accurate conversion attribution helps advertisers more effectively measure their localized mobile campaigns.
“We predicted that 2016 was going to be year that saw localized advertisers focus on attribution and ROI of their advertising spend. Given the growth of the mobile advertising market, we continue to innovate around geo-location services,” said Frost Prioleau, Simpli.fi CEO. “Last year we introduced our Geo-Fencing capabilities, which let advertisers precisely target consumers within defined, customizable geographic area. Today, with Conversion Zones, we take that functionality further to help those advertisers understand more about how their location-based mobile ad campaigns are performing. Simpli.fi will continue to innovate around localized mobile ad performance.”
It is important to note that Simpli.fi’s Conversion Zones enable advertisers to track cost-per-visit (CPV) and total visit rate (TVR) for all their mobile geo-fenced campaigns. What’s more, businesses can leverage Simpli.fi’s data network and use inter-device matching to increase data signals and scale campaigns without expanding the geo-targeted location.