SaaS retail app platform Shopgate has added Apple TV apps to its portfolio of shopping channels that already include iPhone, iPad and Android apps.
The update enables retailers to build apps designed for mobile devices as well as apps for the Apple TV app store. Since there aren’t many apps available yet in the Apple TV app store, the competition is minimal which means that there is a lot of opportunity for retailers. The official debut of Shopgate’s Apple TV apps will be on March 12 during SXSW Interactive.
“With Apple TV, you have a perfect environment for rich media like video and high resolution images providing a totally different shopping experience that can be used at home or in-store,” says Marc Biel, CEO of Shopgate. “We are committed to making all ecommerce channels accessible to help retailers reach their customers where they are. Until now, only a few high-end brands have set up stores on Apple TV, in no small part because of high development costs.”
It is important to note that Apple TV apps are included in Shopgate’s Enterprise plan, which is designed for high-volume retailers looking to provide a rich, multi-channel e-commerce experience. The company will feature its customer Gameday Merchandising (a sports and event merchandising company) for the demo during its launch.
“Both the Golden State Warriors and the Oklahoma City Thunder will be playing back-to-back the night of our launch party,” says Casey Gannon, Shopgate’s Vice President of Marketing. “We will stream both games and show how easily fans can quickly order the latest team gear. The shopping experience on the Apple TV is truly a step above what you have on mobile devices and natural addition to the customer buying journey. Looking for a Steph Curry or Kevin Durant Durant jersey on a 70 inch LCD TV is almost like shopping in person, but a lot more comfortable.”
The update enables retailers to take advantage of Apple's large format interface, which is customizable with drag-and-drop widgets. Plus, Shopgate’s simplified the management of content by connecting a merchant’s e-commerce store to their Shopgate account and automatically syncing products and orders. What’s more, Shopgate’s cart allows customers to complete their purchase in the Apple TV app or jump between devices without starting over.