Web publishers running their websites on WordPress and using Facebook's Instant Articles offering have a new plugin that should make their work much easier.
The timing couldn't be more perfect with Facebook expected to launch Instant Articles to all publishers in early to mid-April 2016. WordPress, and parent company Automattic, saw the benefits quite clearly and capitalized on the interest by launching a plugin that converts WordPress content into Instant Articles.
The plugin is expected to be supported on all instances of self-hosted WordPress platforms as well as the VIP product. The plugin is available now on Github and is open source, so developers will be able to extend its functionality with support for additional elements.
How will content publishers respond? Likely, in a somewhat enthusiastic manner. The plugin will appeal to those currently using Instant Articles, but there are some who are adamantly opposed as Instant Articles keeps traffic off of their website and on Facebook's.