Accenture has unveiled a new Omni-Channel Testing Platform to help enterprises track their omni-channel initiatives, create a seamless end-user experience, improve conversion rates and realize market potential.
The Accenture Omni-Channel Testing Platform helps users provide a seamless digital experience through the use of continuous labs that feature a wide range of tools to test digital applications and provide constant remote access to real devices and simulated environments. The platform leverages several innovations from Accenture and its alliance partner ecosystem to test, secure and monitor a variety of digital applications for complex use cases that run in an omni-channel environment across mobile devices, desktops, kiosks, smart TV and wearables. Through the use of automation and the ability to generate insights on how applications are performing, testing teams are able to fine-tune performance to deliver a better business impact.
“Accenture is building intelligent platforms to help our clients increase business agility and gain competitive advantage,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services. “The Accenture Omni-Channel Testing Platform is our latest innovation aimed at helping them ride the digital wave by delivering seamless experiences with enhanced revenue.”
It is important to note that the testing platform integrates Accenture’s industry-specific reusable testing libraries with cloud-based and analytics-driven solutions from leading testing providers like Applause, Perfecto Mobile and SOASTA. Moreover, the platform features advanced capabilities for automated scanning of security vulnerabilities combined with a self-learning testing recommendation engine built on cognitive algorithms.
“In today’s always-connected world, users expect their digital applications to work anytime, anywhere. Our solution orchestrates the leading technologies of the testing ecosystem and Accenture innovation in a single, easy-to-use testing capability that can be used across a range of digital applications,” said Venugopal Ramakrishnan, managing director and global digital testing lead, Accenture Mobility.
With the platform, users can test thousands of variations of marketing content across channels and access valuable insights. The platform also enables visual monitoring of user interactions in real-time and compares browser performance and end-user navigation patterns to improve website performance.
“The use of intelligent automation in testing is growing exponentially. That creates an opportunity for testers to not only do things differently, but to do different things. The Omni-channel Testing Platform is a great example of Accenture’s people-first approach to automation. By automating aspects of digital assurance to deliver seamless experiences in the testing function, teams can now focus more on market uplift of the client business through digital optimization, help generate higher client revenues and conversion rates through performance engineering—tuning applications to support the business outcomes that really matter,” said Kishore Durg, managing director and global testing lead, Accenture.