3 Warning Signs Your Website Annoys Users

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:: By Maxim Emelianov, HostforWeb ::

What truly matters in the realm of Web success is whether or not your site is usable - and to what degree. What indicators, however, exist to help a website owner know this or not?

Thankfully there are a few warning signs that indicate whether information on your site is delivered to users in a way that's easily digestible and navigable, including:

It Takes Forever To Load

If your website does not load in an expected amount of time, users will leave. It may sound like an unreasonable ultimatum, but it’s true: 47 percent of customers on e-commerce websites expect their site to load in two seconds or less, and 40 percent will abandon a site that takes more than three seconds to load. Do yourself a favor - check out Google’s PageSpeed Tools to make sure your site’s as quick as it needs to be. If it’s not, consider either upgrading your host or cutting excess fat from your site’s pages.

Everything’s Convoluted

It’s incredible how some people have a knack for talking your ear off without saying anything remotely useful. That’s not a good talent to have, especially online where users are bombarded with information.

From a Web design perspective, that means that if your site’s loaded up with unnecessary information or the sitemap is filled with too many bells and whistles, people are likely to get frustrated and ditch out for a competitor. Be succinct and keep it simple.

Doesn't Cater to All Users

It’s somewhat baffling how many webmasters still don’t see the importance of mobile. After all, mobile searches now outrank desktop searches, and smartphones are quickly supplanting computers as the browsing device of choice. If you haven’t taken active measures to support mobile - for instance, through the implementation of responsive Web design - you need to pull yourself out of the past immediately.

Inclusion, Not Alienation

If you want to avoid having frustrated users abandon your site in droves, your site needs the following features:

-Support for mobile users

-A clean, crisp interface

-No excess information; provide users only what you know they’ll want to see

-Fast load times

-A clear and quick brand message throughout

-Professional, high-quality content that is free of mistakes (e.g. broken links, spelling errors)

Simple enough, right?

Maxim Emelianov is the vice president at HostforWeb, Chicago's premier hosting provider, providing reliable, scalable solutions for customers of all sizes and services.

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FlorenceS 03-24-2016 2:06 PM

Yes, simple and makes sense. Thanks for the tips.

MaryG 03-24-2016 2:41 PM

• No excess information...   So, how much is TOO much info on a college website's home page? Every stake holder thinks their info is important!

MarkG 03-24-2016 2:57 PM

What if the problems that Google's PageSpeed Tools finds are from the coding and structure of an eCommerce canned package - and correcting it would mean literally re-writing someone else's design?  I ran the PageSpeed, and all the errors it found, lest one, were in the pages of our eCom package (we're using NetSource's ProductCart ver 5).

Walter 03-24-2016 2:57 PM

I have always reiterated to clients that simple is nice. Complicated creates boundaries, unless if that's the point. Thanks Maxim for affirming this

TomG 03-24-2016 3:35 PM

This is sooooo funny. 2 seconds, eh? Google's page speed page failed their own test, getting a score of 64/100 for speed:

64 / 100Speed

Should Fix:

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Consider Fixing:

Leverage browser caching

Optimize images

Minify JavaScript

TomG 03-24-2016 3:40 PM

Oh, and this article page did even worse ...

54 / 100Speed

Should Fix:

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Consider Fixing:

Leverage browser caching

Prioritize visible content

Reduce server response time

Minify HTML

Optimize images

Minify JavaScript

DonnaS 03-24-2016 3:47 PM

@MaryG: A college website is an exception to the rule, I would think. Having recently 'been' a college student, and a computer science major, most people that access "your" website will be on desktops or laptops. You may actually need a mobile version of your site, as opposed to simply a responsive site. Many big business sites with a lot of info work like that. Or, you need to create an app. An app for mobile devices with relevant urgently needed info for students and faculty would work well. (or maybe even two, a student app, and a faculty app if it's needed) You actually need to monitor, and research your traffic. Look at what browsers are accessing the site. In any regard, different beast. Not everything is "package-able" .

EllenM 03-24-2016 5:55 PM

all good advice. Just wish that site designers would not make their mobile-friendly sites laptop/desktop unfriendly.

Ric Werme 03-24-2016 7:07 PM

Sign of annoyance:  Pop-up windows on top of text that don't get closed (I don't know if the server gets those events).

In my case, I often leave the site, especially if I get there via a search, and close the damn page.

03-25-2016 6:56 AM

No clear call to action is another. No clear call to action will frustrate your web visitor and ultimately they will leave withou taking action. Pick youn main call to action and then focus your site so your web user will confident and comfortable in their decision to take that action.

ahşap kapı fiyatları 03-25-2016 9:15 AM

Thanks for advice. My site has 86/100 on google page speed.

ToddH 03-26-2016 3:50 PM

Some sites don't really have to have a main call to action, especially if they don't sell anything. I just ask visitors to use my site map.

extractor 06-07-2016 3:45 AM

this can reduce your ranking too in the search engines

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