The Result of Google's Right Hand Side Ad Removal

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What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. 


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Kenshoo, for example, published results from research it conducted over the week following the Google change, finding a small (one percent) decrease in CPC (cost per click), and on the whole, week-over-week changes to click and spend volume were within normal weekly variance, with a small increase in clicks and a smaller increase in spending due to the drop in average cost per click (CPC). 

Another study from Accuracast found that the click-through rate has increased on paid search results at the top of the results. Accuracast's data shows a large increase of 18.2 percent for ads in position 4, and increases for position 1 and 2 of 8.4 percent & 7.7 percent, respectively as well. The only ad position where the CTR dropped after the change was position 3.

 

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6 comments

Veera S 03-29-2016 7:28 AM

Nice one. It's useful to every one. keep sharing

JonsF 03-30-2016 7:26 AM

cool! Some extremely valid points, Keep it up

Merry Rose 04-10-2016 12:53 PM

Great write up

Thanks for sharing this

Pooja Thakur 04-14-2016 8:36 AM

I love the way you wrote this article

I am in love with this.

Ashwin 04-21-2016 5:05 AM

Thanks for the share. It was nice to get all these points.

lite 1.4 06-07-2016 3:40 AM

google is definately best in search engines

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