:: Dan Radak, Technivorz ::
One of the most reliable and durable content management services in the world – WordPress - is still growing and developing innovative solutions for their clients.
Regardless of the size and purpose of their company, business owners can use hundreds of different WP plugins and themes. Still, if you don’t learn more about them before downloading them, you might get stuck with the ones you don’t actually need. Therefore, it’s important to plan how to strategically use the most business-friendly WP plugins.
If you already have a blog or a website on the WP platform and you need to add a shopping cart to it, the WooCommerce plugin is the safest solution for that matter. Firstly, this plugin can be downloaded and installed for free. Secondly, it offers many functions that will help you personalize your e-store.
On one side, you get numerous options directly from the WooCommerce website. On the other, there are themes and additions from WP developers, as well. Finally, if your business takes off successfully, you can choose from a variety of paid extensions, but they really aren’t necessary for everyday SMB users.
Fast loading with WP-Optimize
One of the major tasks for every website owner is reaching a high conversion rate. However, that won’t happen if your visitors keep bouncing off your website. To avoid such an outcome, think about going for the WP-Optimize plugin. First and foremost, you don’t have to be an expert in programing to be able to use it on your website. On the contrary, it’s a completely user-friendly solution.
So, the main advantage of this plugin is that you can unburden your blog or website by removing the unapproved and spam comments, as well as other outdated content. In return, this adds to faster loading and improved user experience of your website. Other load-enhancing plugins to consider for your WP site are: WP Smugh Image Optimizer, Lazy Load for Videos and SpeedUp.
Tickera for advanced planning
Sooner or later, every business will organize some sort of a business event. Be it a local business conference or a regional trade show, such occasions represent great opportunities to expand the network of associates. While working on your promotion and event planning, it’s vital to incorporate a WP event ticketing system into your existing website. For instance, if you’re in the organization committee of a business event, this practical plugin enables the attendants to make all the payments via your website. The benefit is two-fold here. Firstly, you don’t have to bother with banks and their commissions. Secondly, your brand will look more professional and independent if it uses a special payment option.
Swift purchase with Quick Shop
As we’ve already mentioned, online shopping is largely influenced by user experience. What you need to ensure is that your buyers experience no hassle during their stay on your website. Since the revenue of the global e-commerce will surpass $2,300 billion by 2018 [source], every e-store has to make a major effort to stay ahead of their rivals. Because of that, the QuickShop plugin is a perfect solution for automated e-shopping. When you add this extension to your e-commerce website, the process of ordering goods from your website will be simpler and faster. The plugin itself will be present in the form of a cart-like sidebar widget throughout every purchase on your website. As for the perks regarding website owners, the most useful one is the option in the Admin section to adapt the layout of the widget to your visual preferences.
Since WordPress is still the leading platform for mainstream websites and blogs, business owners should stay loyal to this open-source system. While getting great services for free, they can also use a plentitude of plugins and widgets that will help them satisfy both their customers and their own business needs.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.