:: By Daniel Clark, Kodematrix ::
2016 has been a wild year for user experience (UX). Certain Web design trends, which started out as a fad, became the reality this year. These trends, however, are changing fast, so you need to analyze how your business is going to cope with the ever-changing happenings of Web and mobile experience.
With just a couple weeks between your business and 2017, make sure to check out the trends that will be rocking the streets of high-profile Web and app design.
#1 Skeuomorphism will make a comeback
While the material design has been prevailing throughout this year, Skeuomorphism (the design concept of making items resemble their real-world counterparts) will make a comeback in the coming year.
You will find skeuomorphic metaphors, elements, aesthetics sneaking into beautiful and colorful material design interfaces in various Web/mobile projects designed by high-end companies.
#2 Scrolling and parallax are not going anywhere.
Scrolling is expected to take the mainstream in 2017. This is due to the rise of video-based content, which is able to play and pause based on animations and user scrolling that moves and changes based on the user input. Although scrolling is often not supported by UX experts, there will be a rise of innovative ways of using scrolling in interfaces in 2017 without negatively impacting UX.
Parallax, if implemented well, turns out to be a visual treat, lifting elements off the screen, creating a dynamic 3-D effect with foreground moving at a faster pace than the background.
#3 Video is already big, it will be huge
Big and high-quality visuals continue to dominate the imagery on websites, and a lot of original images (not the stock images) will be seen in 2017. Brands will be hiring professional designers to get their products images done. In fact, gigs for video editing are in very high demand and photography jobs alone grew by 22 percent in Q3 compared to the previous quarter.
Videos are all set to bring more dynamic experience to users and emerge as a successful medium of content delivery. They have already gained a lot of attention through social media platforms displaying live streaming and short videos.
#4 AMP Progresses
Progressive companies will cater a seamless mobile experience to users and offer the goodness of linkability, shareability and engagement. Accelerated Mobile Pages (AMP) will be a focus of Google's in 2017 and brands will hurry to ensure their content is mobile optimized so that it will load instantly, everywhere. As Google expands AMP to elements like advertisements and even forms, UX designers will follow suit.
#5 Interactions within interactions
Microinteractions gained wide popularity in 2016. Rating an app, replying to a push message, setting a status message, all these are examples of microinteractions. It's all about keeping users informed of what to expect next (progress bars, push notifications) and asking for quick information throughout their journey.
#6 Bold typography and unusual colors
Web designers are already moving away from soft colors and experimenting with bold colors, vibrant hues and gradients. We are going to see a lot more variety of color palettes, bold gradients and duotones reproducing the bright displays on monitors and the smartphones.
Typography has emerged to set styles and tones of websites, evoking emotions and building a great personality of the websites. Though dynamic, originality in images, beautiful and unique font types will always be around, various UX practitioners will experiment with bigger and bold size fonts.
#7 Rapid prototyping
Though prototyping is a norm in UX, rapid prototyping will soon capture all the focus. This requires creating a quick prototype that includes key functionalities, complex interactions and workflow changes. Rapid prototyping allows design and technology to go through multiple iterations and enhance the user experience. We will also see a lot of rapid prototyping tools, which will be helpful in creating and testing an entire experience without writing a single line of code.
#8 Focus on Feedback
Collecting data through traditional methods like surveys and questionnaires will be replaced by new techniques capturing users’ reactions, thoughts, requirements, likings and dislikings.
Feedback capturing technologies, which include heat maps, will blend eye-tracking movements with biometric and neurometric devices in 2017. Feedback obtained will help UX designers bring solid evidence to stakeholders to make the improvements they need.
The world is moving at a faster pace and your company needs to adapt the changing ways of how the consumers think and act. UX design plays an eminent role in the online world and mobile design and development and these trends will surely foster creativity and innovation at high pace in every industry.
Daniel Clark began his career with a few custom designing projects and eventually delved into writing HTML and CSS codes at Kodematix.