Got 404 Errors? It's Probably Not Your Fault

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404 errors, the dreaded "page not found" message Internet users encounter, are the bane of every good/great webmaster.

404s reveal when there is a problem but the problem may not be their fault. Google's John Mueller recently indicated that most of the 404 error codes that Google identifies are not often webmasters fault, but rather are as a result of others linking incorrectly.

Since 404 errors don't cause ranking issues, they should not really be a top concern. That being said, of course, it is useful to review your analytics account to understand where 404s are resulting/originating from so that they can be me modified in order to improve the digital experience for users.


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2 comments

Haiku Web Services 01-04-2017 2:14 PM

404 errors are a big concern. This is because you lost a potential customer who clicked to find you.

Mobile App Development 01-09-2017 1:12 AM

404 error is important factor in SEO. If user landing on 404 error page and nothing found then user leave the page. this may cause negative impact  on website. So better to create custom 404 page with redirecting to the home page or other concern page.

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