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SEO Fresh Perspectives: Brand, Content Optimization, Keyword Research, Site Structure, Links, Analytics...
by Mark J. Rosenberg Many complications revolve around the use of trademarks. Is the name of the website problematic? What about the domain name? Can competitors’ trademarks be used in website content, metatags or purchased keywords...
by Imad Mouline, Gomez Web Performance Monitoring Your new website is ready to launch. It looks great and has several new media-rich features designed to engage your audience. But before you deploy, can you be certain the site will...
by Joseph Kerschbaum Pay-per-click (PPC) advertising campaigns and bidding strategies are like any other business decision — you need to start with the result in mind. Clearly define the business objective before setting your...
By Loren Weinberg The Web is a powerful channel for all types of communication and lies at the center of most marketing strategies today. And, as the Web continues to evolve into a user-centric, user-contributed medium, engaging in...
By Josh Ewin and Andy Mahler The face of e-commerce is about to change in a big way. In the coming months, the Payment Card Industry (PCI) implements DSS — the new standard in security practices for e-commerce companies. Whether...
By Karon Thackston , Marketing Words All clickthroughs are not created equal. Yet, that’s a common assumption by almost every pay-per-click (PPC) advertiser. That mistake could be costing you sales while also inflating your advertising...
By Jeremy Schoemaker In early 2003, I started using Google AdSense. The first day, I made $5 and was ecstatic. Then, in less than 18 months, I was cashing $130,000 checks per month on the same site. Google AdSense is an amazing and...
by Evgenii “Geno” Prussakov Affiliates are motivated by one thing — revenue. But the road to this goal is often bumpy and difficult to navigate. Selecting and participating in some of the thousands of affiliate programs...
By David Clarke Consumers continue to shift toward more cautious spending in the second half of 2008, thanks to a volatile economy brought on by escalating gas prices, high food prices, the lending crisis and major failures in the...
By Mike Phillips The Web has brought us all closer. We now work and live in a global community and, as such, we can’t afford to ignore business opportunities across borders. This issue we introduce International ‘Net, a...
By Peter Prestipino The single greatest challenge to pure and seamless lifestreaming (the real-time flow of activity across various websites) is the presence of multiple platforms. Twitter this, Digg that, post to Delicious, create...
by Niels Hansen The iPhone’s initial release was predictably successful. And with the recent release of the second generation iPhone, it seems that Apple has hit the jackpot again, and opened up a number of opportunities for...
By Susan Whitehurst, Publisher, Website Magazine Change is in the air. And for many Web-centric businesses, it means a fresh look at traditional marketing. In fact, recent developments with Google and Microsoft suggest the big key...
The Brand Revamp Process
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