Posts tagged 2009-02 RSS

Psychology of Design

There are few things more important to a successful website than its design. In many respects, it’s the window to the soul of an Internet business as well as the people behind it. Portals busy with too many elements fail, in...

Computing in the Cloud

: By Mike Phillips : Cloud computing might be one of the more poorly-defined technologies of recent years. But one way to describe it is by looking at the battle shaping up between Microsoft and Google. Microsoft Office provides email...

Email Segmentation for Higher ROI

Many Web marketers and digital merchants are content sending bulk emails to their entire list simultaneously, hoping they hit the mark with a portion of their audience. But implementing even a little bit of segmenting provides —...

How to Sell High-Ticket Products with Paid Advertising

: By Joseph Kerschbaum : At a time when people are pinching pennies, how do Internet retailers still manage to sell their high-ticket products? Yes, the economy is down and consumers are spending less. But that doesn’t mean your...

Limited Potential Syndrome and 7 Deadly Sins of Affiliate Marketing

: By Geno Prussakov : You have launched an affiliate program, a number of affiliates have joined and you have started to see referrals to your website. However, at one point the sales volume gets frozen at one level, and no signs point...

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International ’Net: Brazil

Brazil is the fastest growing market in Latin America, hosting 7.3 percent of worldwide Internet users. And the market is growing – according to Nielsen NetRatings, Brazil added 7 million new users in 2007 (good for third place...

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State of the Internet Executive

By Steve Gehlen, Founder and Executive Director, Internet Strategy Forum The Internet Executive goes by many names. Often, a company’s website guru has a litany of job functions, and that makes the position difficult to define...

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Search Engine Spiders & Usability

Are you looking at your website from the perspective of a search engine spider? If not, you may be missing out on valuable information that can help your website rank better on search engines and provide a better experience for users...

Optimize Your Website’s Navigation

: By Tracy Just : One of the most important search engine considerations is anchor text, often called link text, or the clickable text in a link. Therefore, the words you choose for your links play a vital role in determining which...

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