Posts tagged 2009-08&pageindex=1 RSS

Findability Makeover: ScottishHomeImprovements.com In Focus

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...

Web Rankings: Top 50 Alternative Advertising Marketplaces

Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals. Influencing everything from what we purchase to who we vote for, advertising innovation...

Google Content Network Action Plan

Your Action Plan To Generate Great Results on the Google Adwords Content Network By Joseph Kerschbaum Over the past two years, the depth of reporting and the ability to manage performance proactively within Google AdWords have greatly...

Create and Monetize Podcasts on Any Budget

By Mark Underhill Integrating audio and video content alongside standard text and graphics was once solely the realm of major media outlets and technically sophisticated webmasters. Now, rich media engagement is possible for owners...

SEO for Bing

If you haven’t heard of Bing yet — Microsoft’s latest branded search engine — you soon will because they have committed more than $80 million to advertising. While it remains to be seen if this latest search...

Web Profile: OneBigPlanet

by Maureen Alley One of the issues that often undermines the practice of co-registration (co-reg) is that, many times, consumers are unaware they are opting in to receive product information. Another problem is that offers are often...

Optimizing the On-Site Engagement Experience

by Pete Prestipino When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social...

Choosing an Open Source Web Content Management System

By JT Smith The term “open source” carries with it an almost religious fervor, either for or against the concept. While often associated with “free,” open source simply means the source code of the program is...

Viral Marketing: Surpassing Survival

by Michelle Wicmandy Viral marketing is like [the TV show] Survivor — if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants...

Managing Acquisition Costs Effectively

By Keith Kochberg Today’s businesses must implement multiple techniques at once — from search and affiliate marketing, to media advertising and more. This approach can go a long way in helping a business stay relevant and...

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Making Widgets Work

by David Albert Widgets, those little snippets of code that are embedded in blogs, personal start pages, social networking profiles and even computer desktops are an effective way to take your brand message outside the confines of...

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Solving the Software Puzzle

Software is fundamental to the success of every Web enterprise. Choose the right software for your business’ specific needs and you will find a valued business partner. By Peter Prestipino Selecting software requires we answer...

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Real Estate on the Verge

By Michael Stark Declining prices, a credit crisis and millions of foreclosures pushed the real estate market to the brink. Commissions are under attack. Sellers try to connect directly with buyers. Investors crave to know about deals...

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Dashboard Affiliate Program Management

Better Stats, Higher Profits By Randy Mitchelson Good affiliates know that marketing efforts are futile without detailed reporting. Products with the highest margin to ad spend ratio, ads with the best click-through and conversion...

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Common Pitfalls of the Internet Marketing Newbie

By Lloyd Brown Lately, I’ve fielded many telephone calls from people who have said, “I recently lost my job and I want to try my hand at the Internet.” I can hardly fault them, as I basically started out the same...

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