Posts tagged 2011-05 RSS

Email Marketing Strategy - Superhero Style

Content and the Engagement Imperative Apple is one of the most innovative companies in the world. Apple also provides an excellent example of effective email marketing. Let’s take a look at an iPad 2 promotional email that recently...

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Ensuring a Quality Web Application Experience

The Web provides users immediate, around-theclock access to myriad online services, increasingly through the use of interlocking Web apps. But these technological advances come with a burden of sophisticated technology — often...

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The Dangerous World of Do-Not-Track Legislation

Internet advertising has come a long way since the early days of the simple banner. Today, ads can be targeted with pinpoint accuracy using display, search ads, social ads and more. Advertisers can choose to show their message only...

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Rising Stars - New IAB Ad Formats

Bigger, Bolder... Better? Remember that feeling when a television commercial achieves the all-too-rare moment they all strive for, an emotional connection? How about the one you get when the heightened volume nearly blows out the windows...

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Maintaining an Effective Designer/Developer Workflow

With Adobe Flash Catalyst CS5 One of the biggest pain points in many agencies is the workflow between designer and developer. Between handoff and implementation a Web design can easily be compromised or the developer might spend endless...

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Email Marketing Superhero Strategies

Superheroes (or Superheroines) possess extraordinary or superhuman powers and are dedicated to protecting the public. Email superheroes, however, are those that know how to leverage the power of technology and time-tested communication...

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Five Search Alternatives

Google is the first choice in search for more than 65 percent of the Web, while the shared efforts of Microsoft and Yahoo have earned Bing the market’s only other significant share. But the most successful Web professionals are...

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Get Top Ranking Apps with ASO

There’s a new term Internet marketers need to become familiar with: ASO, or App Store Optimization. As apps have ushered in a new era of business on the Web, ASO will soon take its place alongside SEO as a key component of online...

API FYI - Design & Development Digest

Internet professionals (and the Web developers they employ) are increasingly leveraging the opportunities presented in the many available Web service APIs. Data, resources, services and functionality are being ported here, there and...

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Grow Profits From the Farmer Update - Ecommerce Express

When Google talks, the rest of the Web has no choice but to listen. While the Farmer Update in late February was primarily intended to disrupt the SEO tactics of content farms, nearly 12 percent of all Google search queries in the...

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Launch Mobile PPC Ads in 2011 - Mastering Search

For about the past three years, mobile marketing has been on the verge of breaking out and changing the way we interact with our target audiences. That time has come. There are some strong signals that show 2011 should be the year...

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50 Top Sites for Web Designers

The quality of a website’s design is fundamental to its success. Web designers are routinely challenged on a variety of fronts to produce informed, attractive, compelling and meaningful experiences to users, all the while balancing...

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Video for 'Net Success - Marketing & Measurement

The first two parts of our Small Business Lab on Web video provided insights into the research, planning, development and production processes involved in launching a successful online video campaign. In this, the third and final installment...

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May 2011 - Email Superhero Strategies

:: Leverage the latest technologies and these time-tested tactics to elevate your company’s communication powers to the highest level. :: Welcome to Website Magazine - the leading magazine on Web business! Below you will find...

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