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5 Social Shopping Backlinks for E-Commerce

The Easter holiday shopping season is in full swing and it may just be your last chance to make some big sales before the back to school season starts. Many merchants are expecting this to be a rather slow summer shopping season so...

Google Adwords Search Funnels

Last week Google released a new report for AdWords accounts and it could encourage you to rethink how you are advertising on the Web. The AdWords Search Funnels reports provide advertisers with some very valuable insights into what...

Marketo Aims for the Enterprise

Marketing automation provider Marketo 's spring release is focusing on security and scalability. The company initially focused on small and mid-size companies with an "ease-of-use" marketing message but seems to be focusing...

Live Chat Effective for Internet Retailers

Is providing live chat technology effective for Internet retailers? According to a report from Bold Software (purveyors of that technology) it certainly seems to - at least as it relates to purchase intent. “When we filtered...

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