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A Share-Worthy Black Friday Strategy

The holidays are stressful for everyone, and (a Zappos company) is reducing some of the anxiety for its shoppers (and likely increasing sales and engagement for itself) by introducing sales and social contests weeks before...

3 Simple Ways to Spruce Up a Product Page

Purchasing apparel online is a bit like rolling virtual dice. Unless a consumer has previously tried on the item, he or she is taking a gamble that it will be a flattering fit – or will even fit at all. Combine this risk with...


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