Posts tagged 72909 RSS

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Ad Pricing Increases in 2009: Seasonal Adjustment or Recession Ending?

Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...

Microsoft-Yahoo Search/Ad Pact: Alternative to Google

Microsoft and Yahoo have finally forged an alliance after months/years of on and off negotiations. Microsoft will power Yahoo’s search tool while Yahoo! will become the exclusive sales force for both firms premium search advertisers...

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Twitter: Advertisers Show little Confidence

A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...

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DC Storm; More PPC Tracking for Affiliates

A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm , a web analytics, tracking and PPC optimization provider calls the service Storm for Affiliates(tm). The solution enables affiliates to...

DIY PR – MatchPoint 1.5

Everybody knows that the best way to take your business (whether it is web-based or brick and mortar) to the next level is to secure media attention. A common way to do that of course is to develop outreach programs through the practice...

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