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With online display advertising predicted to become a $50 billion industry by 2015, ignited by a projected 60-percent increase in targeted display ad spending over the next 12 months, advertisers and agencies are optimistically preparing...
There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...
We recently wrote about the business-to-business marketing software from Seattle startup Optify. The company’s Real Time Marketing suite is designed to allow marketers to find and track target keywords, optimize their websites...
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