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While the primary function of mobile ads has been to drive consumers to the Web, many campaigns are increasingly setting their sights elsewhere. New data released by Jumptap has found that 34 percent of performance-focused campaigns...
A new report from Millennial Media, (August 2010 Mobile Mix), shows that Android devices are seeing a gold rush in advertising requests. The data is based on an evaluation of Millennial's ad serving network which reaches 63 million...
Mobile advertising network Millennial Media has released the May analysis for mobile devices on its network, which reaches 82 percent of the 72 million mobile Web users in the U.S. Included among the data in the report were the following...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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