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Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...
Brands like Arby’s, eBay and the band Green Day understand the importance of increasing consumer engagement via incentives and loyalty programs. Like Arby's and eBay, Green Day recently teamed up with PunchTab , an engagement...
4 Backlink Myths Busted
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Yahoo! Acquires Tumblr in Billion Dollar...
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