Posts tagged augmented reality RSS

Augmented Reality for the Masses

Blippar is introducing a self-service product that will bring its augmented reality and computer vision capabilities to a broader audience, allowing developers and marketers without coding experience to tap into the potential of the...

Why Augmented Reality is Set to Become an Enterprise Mainstay

:: By Krish Kupathil, Mobiliya :: While the earliest roots of augmented reality (AR) may be traced to consumer-centric domains like retail, advertising, media and entertainment, its future lies in the core enterprise sector. For the...

Step Inside: Augmented Reality in Retail

For e-commerce retailers, it's not just about mimicking an in-store shopping experience online anymore, it's about leveraging new technology that can expand what can even happen in the real world. Savvy retailers are leveraging...

Perks of Virtual & Augmented Reality Apps for Business

:: By Chirag Leuva, Yudiz Solutions :: Virtual reality (VR) and augmented reality (AR) apps are unreasonably exciting if we talk about work, business or play. Both these technologies have extensive potential to modernize the current...

6 Virtual Fitting Rooms to Try On

:: By Allison Howen :: When it comes to shopping for apparel – size matters. Internet retailers, however, don’t have the luxury of traditional fitting rooms that enable shoppers to try on items prior to making purchasing...

Mobile's Future is Augmented

Annual revenues from mobile augmented reality (AR) services and applications are expected to exceed $1 billion by 2015 (up from $180 million last year according to a new report from Juniper Research. Juniper found that games (which...

Digital Marketing's Remix

By Mark Simmons, Managing Partner, Founder of Mixed Digital Digital marketing success can be a moving target. The industry changes and innovates at such a rapid pace that keeping up can seem a daunting task. The trick is to keep informed...

The Future of E-Commerce: Virtual Fitting Rooms

Fits.me, a virtual fitting room provider for online clothing retailers, is breaking barriers with innovative technology that has already caught on through parts of Europe. The company claims that the aggregation of Fits.me with an...

Try it on with a Virtual Mirror

E-commerce merchants have found an innovative way to build consumer confidence in augmented reality. While not nearly mainstream there are some interesting integrations happening right now. Online jewewlry vendor Boutique Accessories...

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