Posts tagged b2b marketing RSS

Inbound B2B Marketing & the Relevancy Gap

:: By Alit Bar Sadeh, BrightInfo :: Content + Traffic Welcome to the content-generation generation, in which B2B marketers spend about a third of their budgets creating content-rich Web experiences in the form of videos, white papers...

Calling All Content Marketers: Curb the Sales Pitch

At the end of the day, no marketing effort in the world can make up for the need to provide good content that is meaningful and relevant to the users you are trying to attract to your brand. This sentiment is just as true for business...

Optify Releases Real-Time B2B Marketing Software

Seattle software company Optify has released its Real Time Marketing suite that generates customized reports for business-to-business marketers so they can spend less time gathering data and more time closing deals. Key features of...


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