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B2B online commerce continues to grow at a tremendous pace. According to a recent report from Forrester Research, in 2009 – the latest year for which data was available – the U.S. Census Bureau reported that B2B online commerce totaled...
A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...
Selling directly to business buyers has increased margin efficiency and produced renewal rates of 30 percent for many ecommerce companies. The new cloud-based, business-to-business solution from Digital River enables merchants to sell...
According to a report by B2B, only 6 percent of companies are very satisfied with the ROI of their Web analytics. “This is due to the fact that the majority do not know how to analyze the data being provided by their analytics...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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