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Local Biz Demand More Targeting for Online Ads

Paid search and untargeted banner advertising may be so yesterday, according to Borrell Associates 2014 and 2015 local advertising forecast. These two digital ad formats are forecast to fall 4 percent (paid search) and 13 percent ...

Local Targeted Display Will Have Advertisers Seeing Double

The fastest-growing segment of online advertising is the local sector, projected to grow nearly 18 percent in 2011. The driving force, according to the Borrell Associates’ 2011 Ad Forecast, will be local targeted display advertising...


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