Posts tagged brightroll RSS

Yahoo Bets Big on Video Ads with Cash Acquisition

As consumers' affinity for video continues to grow it comes as no surprise that advertisers are putting more stock in video ads and the networks that deliver them. Yahoo has just announced that it has reached an agreement to buy...

A Better Picture of Video Ad Performance

Millions of people in the U.S. watch billions of videos every day . This may be why eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach...

BrightRoll Guarantees Video Ad Delivery

Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that...

Online Video Ad Budgets Growing Fast

Industry leader BrightRoll has released its third annual Online Video Advertising Report with new data that shows planned spending on online video is growing faster than all other online categories. Findings from the previous two surveys...

Online Video the Best Form of Advertising, Say Agencies

Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from...


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