Posts tagged ctr RSS

Global Search Ad Trends You MUST Know

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing...

Trendy Metrics for Affiliate Marketing

Late last week, affiliate program software provider LinkTrust announced it was including trend reports in its service offering as part of its Summer of Love updates to help monitor an affiliate’s traffic numbers and produce predictive...

Google Knows Best – Page Titles and CTRs

It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines...

Rich Media is the Future of Mobile Marketing

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data...

Slingshot Study Shows Google SERP Superiority

Recently, Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled...

Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...

The Value of Search Position

Searchandise Commerce , a provider of site monetization and retail search media solutions, has announced the results from an ongoing click distribution study, which was based on click data that was collected over a two-year period...

Facebook CTR By Age and Gender

A new study from SocialCode is looking at how age and gender affect click-through rates and ‘Like’ rates on Facebook. What the agency found was that for ads with a ‘Like’ button, older Facebook users have a...

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Google’s Benchmark Data Shows 2010 Ad Effectiveness

Google’s annual display ad benchmark data for 2010 has been released and indicates an increased use of rich media and a steady click through rate (CTR) since 2009. According to the report, marketers’ use of rich media ad...

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CTR Study Reveals the Value of Search Rankings

Slingshot SEO has released the largest click-through rate (CTR) study of the last five years, striving to give marketers a better understanding of what to expect in terms of website traffic as it relates to search rankings. “Conducted...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...

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