Posts tagged conversion rate optimization RSS

Demystifying Landing Pages

:: By Mike Canarelli, Web Talent Marketing :: Ask three people what a “landing page” is, and you’ll probably get three different answers. One might say it’s the homepage of a website. Another might describe...

Landing Page Checklist (and Solutions) for Every Digital Experience

There's quite a bit of misunderstanding about what a landing page is because they take on so many different forms - let's see if we can't clear that up. Some landing pages are "short and sweet" while others "detailed...

Is Conversion Optimization Part of Your SEO Strategy?

:: By Travis Bliffen, Stellar SEO :: A near endless amount of information, discussions and how-to guides flood the Internet every day, each offering the next quick, easy or secret method of getting more traffic to your website. I like...

Audience Segmentation For Conversion Optimization

:: By Thomas Stern, ZOG Digital :: “Segmentation is saying something to somebody instead of saying nothing to everybody.” — Jay Conrad Levinson Content creation, search optimization, paid advertising and social strategy...

5 Companies Proving RWD Increases Conversion

:: By Anna Rodriguez, HomeyGuide.com :: Digital professionals know that the way people are using their mobile devices have gone beyond making phone calls, typing text messages, and sending emails. Nowadays, smartphones and tablets...

Measure Twice, Cut Once - A/B Testing Tools to Improve Conversions

By Damion Wasylow, University of Florida Launching a website is inherently risky. Countless hours go into finessing each element, but that investment of time and energy is fruitless if the website doesn’t perform. Just as user...

Chrome Autofill Is Your CRO Spirit Animal

Forms are essential for completing transactions - be they for merchants or publishers and there is an abundance of them on the Web. Regardless of the progress made in practices such as conversion rate optimization (CRO), completing...

How to Boost Your Conversion Rate without Paying a Dime

:: By Scott Polk, ObsidianEdge Marketing :: What is a conversion? A conversion is simply any action that you desire for a visitor on your website to take. The most desirable type of conversion is usually a sale, but there are many...

Geo-Targeting: Removing the Barriers to Conversion

By Graham Cooke, Qubit Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers...

Why Conversion Rates Don't Matter

:: By Isaac Rothstein, Infinite Conversions :: You're probably immediately asking yourself the question: How can it be said that conversion rates don't matter when they're the number one driver behind every online marketing...

The C.R.U.X of Conversion and Usability

By Joe Doveton, GlobalMaxer :: The C.R.U.X. of the Affair: How Conversion Rate Optimization Ended Up Getting Married to Usability, Despite Them Both Hating Each Other Those responsible for user experience (UXers) and those in charge...

The Science of CRO – The Case for Testing

:: By Isaac Rothstein, Infinite Conversions :: A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues entitled “Do Display Ads Influence Search: Attribution and Influence...

FEATURED: Use the C.L.I.C.K. System to Assess Your Website

By Graham Jones, Internet Psychologist, www.grahamjones.co.uk There is a lot we still need to discover about the way people interact with Web pages, but one thing we know for sure is that they do not spend long assessing each page...

Why Are Your E-Commerce Customers Not Buying?

:: By Graeme Caldwell, Nexcess :: Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media...

FYI: The ABC of CRO for B2B

Joe Doveton, GlobalMaxer “Not the right time”- just one of the objections I have heard from business-to-business (B2B) digital marketers when introducing them to the topic of conversion rate optimization. CRO, it is believed...

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