Posts tagged conversion rate optimization RSS

Geo-Targeting: Removing the Barriers to Conversion

By Graham Cooke, Qubit Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers...

Why Conversion Rates Don't Matter

:: By Milad Oskouie, Infinite Conversions :: You're probably immediately asking yourself the question: How can it be said that conversion rates don't matter when they're the number one driver behind every online marketing...

The C.R.U.X of Conversion and Usability

By Joe Doveton, GlobalMaxer :: The C.R.U.X. of the Affair: How Conversion Rate Optimization Ended Up Getting Married to Usability, Despite Them Both Hating Each Other Those responsible for user experience (UXers) and those in charge...

The Science of CRO – The Case for Testing

:: By Milad Oskouie, Infinite Conversions :: A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues entitled “Do Display Ads Influence Search: Attribution and Influence in...

FEATURED: Use the C.L.I.C.K. System to Assess Your Website

By Graham Jones, Internet Psychologist, www.grahamjones.co.uk There is a lot we still need to discover about the way people interact with Web pages, but one thing we know for sure is that they do not spend long assessing each page...

Why Are Your E-Commerce Customers Not Buying?

:: By Graeme Caldwell, Nexcess :: Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media...

FYI: The ABC of CRO for B2B

Joe Doveton, GlobalMaxer “Not the right time”- just one of the objections I have heard from business-to-business (B2B) digital marketers when introducing them to the topic of conversion rate optimization. CRO, it is believed...

The Future of Search: SEO Trends for 2013

Two weeks from today marks the New Year (assuming the world doesn’t end on Friday). And while the Web has changed dramatically over the last half-decade, there remain a handful of constants that seem as if they will always, in...

Overstat Updates CRO Software

Website analytics and testing company Overstat came out today to announce the latest release of their conversion rate optimization (CRO) suite. This application provides many services, including operating as an overlay on top of a...

Maxymiser Delivers for Online Floral Leader

The romantics among us are probably familiar with Teleflora, the world’s leading online flower service that offers hand-arranged and delivered bouquets by local florists. Of course, the beauty of online flower shopping is that...

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