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The Edge: Offline Retailers Win with BOPIS

Retailers in the brick-and-mortar space have a real and significant advantage over their pure-play online counterparts - consumers can buy online and pick up in store (let's call it BOPIS). Footwear retailer DSW, for example, indicated...

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3 Simple Ways to Spruce Up a Product Page

Purchasing apparel online is a bit like rolling virtual dice. Unless a consumer has previously tried on the item, he or she is taking a gamble that it will be a flattering fit – or will even fit at all. Combine this risk with...


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