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Mobile devices provide consumers with the ability to discover nearby destinations while on the go and, in turn, can even boost foot traffic in many brick-and-mortar locations. In fact, a 2012 Nielsen study reveals that 73 percent of...
The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor performance down to the individual message level. This means that marketers must dive head first into the sea of analytics in order...
Cloud storage and collaboration platform provider, Box, has a brand new embeddable framework that lets developers integrate their Box accounts and information into a plethora of popular third-party enterprise applications, including...
With the Kindle Fire set to launch in Europe, Amazon is taking its Cloud Drive to the continent. Cloud Drive, for the uninitiated, is Amazon’s virtual locker that allows customers to store their digital content (e.g. photos,...
In early October, Google announced that the Android Google Play store had officially passed 25 billion application installations. This is huge news, considering just 10 months ago the company finally passed 10 billion downloads, a...
Google is rolling out a new service in the U.K. called AdWords Business Credit that gives credit to small- and medium-sized businesses looking to boost their online ad spend with Google AdWords. This release follows a test drive of...
Recently, IBM introduced the third big box to come from its PureSystems hardware family, which previously included PureFlex and PureApplication. The latest inductee is a massive system for big data analysis called the PureData System...
On Oct. 4, Facebook hit a major milestone. CEO Mark Zuckerberg reported that the social media network now boasts more than 1 billion monthly active users. To put that in perspective, that’s approximately one-seventh of the world’s...
The Brand Revamp Process
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