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Retail Email Subscription Benchmark Study

The Email Experience Council (EEC) announced the release of its third annual “Retail Email Subscription Benchmark Study.” The report examined the opt-in practices of 120 of the top online retailers and found there is a...

The EEC Integrates Iconix Truemark Email Service

The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that it has partnered with Iconix , a provider of visual email identification solutions, and joined the more than 500...

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