Posts tagged epsilon RSS

Triggered Messaging Triggers Positive Results

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...

Brick & Mortars All In on Permission-Based Email

The benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world, according to research from...


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