Posts tagged fbx RSS

Ad Network Offering Up Access to FBX

It was only a matter of time for advertising networks, most recently real-time bidding platform AcuityAds, to begin giving their clients access to the Facebook Exchange (FBX). There's simply too much to lose for everyone involved...

Ads Bring Google and Facebook Together

What can make Google and Facebook play nice? Ads of course. The companies have come together to allow DoubleClick clients to purchase retargeted ads on Facebook’s real-time bidding exchange platform, FBX. According to the DoubleClick...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Retargeting via Facebook with Triggit

It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...

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