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Facebook Targets Local Businesses

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

Sponsored Stories are Increasing in Value

The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...

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