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The best way to understand the emotions and feelings that end-users have about your website and digital applications is to survey them. It's important to ask open-ended questions in order to develop more formal, strategic questions...
Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results. According to the 2011 Industry Report from Social Media Examiner, 90...
While we continue to hear about social media’s increasing influence over Internet consumers’ purchasing decisions, one recent study reveals that email and search continue to be the most effective tools for driving traffic...
According to the American Customer Satisfaction Index (ACSI) E-Business Report, consumers don’t like Facebook (you could have fooled us). The premier social destination scored 64 on the ACSI’s 100-point scale putting its...
It’s taken a little while, but it seems that most Web professionals have finally come to recognize the power and potential of Facebook and Twitter. The next and most important part of the social revolution now becomes determining...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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