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CPC Compensation at Pepperjam

The Pepperjam Network, a division of GSI Commerce, launched efficient click pricing (ECP) last week and it may just signal a return to CPC based compensation for affiliate marketers. Merchants are now able to compensate publishers...

GSI Commerce Acquires ClearSaleing for Analytics, Attribution

Consolidation continues to be a significant Web trend in early 2011 as e-commerce and marketing solutions provider GSI Commerce has acquired advertising analytics and attribution management firm ClearSaleing. The purchase will further...

GSI Commerce Hits Target with FetchBack Acquisition

GSI Commerce, a leading e-commerce and marketing company based in King of Prussia, Pa., has purchased retargeting ad technology provider FetchBack for an undisclosed sum. The Tempe, Ariz.-based FetchBack creates industry-leading scalable...


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