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Targeting the Affluent Through Digital Advertising

Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the wealthiest American consumers, which usually means those who live in homes that bring in at least $100,000 in annual incomes...

Filed under: iab, Interactive Ad Bureau, Ipsos Mendelsohn, digital advertising, affluent consumers

IAB Releases Guidelines for Ad Networks and Exchanges

The Interactive Ad Bureau has released the latest version of its Networks & Exchanges Quality Assurance Guidelines , a free PDF intended to bring more transparency to online advertising. Specifically, the document is designed to...

Filed under: Interactive Ad Bureau, ad networks and exchanges, IAB quality assurance guidelines

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...