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Targeting the Affluent Through Digital Advertising

Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the wealthiest American consumers, which usually means those who live in homes that bring in at least $100,000 in annual incomes...

IAB Releases Guidelines for Ad Networks and Exchanges

The Interactive Ad Bureau has released the latest version of its Networks & Exchanges Quality Assurance Guidelines , a free PDF intended to bring more transparency to online advertising. Specifically, the document is designed to...


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