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When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...
Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...
By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...
For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...
Once heated, warring enemies, Internet juggernauts Facebook and Yahoo are putting down their gloves, joining forces and cross-licensing their patent portfolios. But that's not nearly the biggest news to come from this venture....
It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report. It is the highest first-quarter revenue ever measured by...
Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...
The latest version of GeoEdge Analytics is aimed at global publishers and advertisers looking to improve their visibility, compliance performance and revenue. The solution works by leveraging the reach of GeoEdge ’s global proxy...
The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...
:: THREE PRIMARY SOURCES OF WEB VISITOR ACQUISITION :: Where do Internet users come from? The real question is, where don't they? It is difficult to specify the total number of our future friends and website visitors at any given...
Microsoft wrote today on its adCenter blog that budgeting improvements are on the way, a move it said was precipitated by recent user comments. The changes can be expected “in the coming days” and “will minimize the...
The current economic climate doesn't seem to be scaring off small and medium businesses from advertising. According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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