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Mobile Advertising is an Essential Part of the Marketing Mix

A new study from the Mobile Marketing Association (MMA) suggests that the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15 percent of an advertising budget. The data comes from the Smart Mobile...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...


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