Posts tagged millennial media RSS

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Millennial Media Completes Nexage Acquisition

Millennial Media is expanding its supply-side platform (SSP) capabilities with its completed acquisition of Nexage. With the acquisition , Nexage will become the core of Millennial Media’s Platform business, which includes monetization...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

5+ Mobile-Personalization Services to Know

Smartphones have become one of the most valuable tools for shoppers. These handheld devices can be used to not only find businesses on the go, but also to make purchases, research products and compare prices while in stores. All of...

Tabs Make Inbox Management Easier for Millennials

Gmail’s new tabbed inbox has changed the way messages are delivered to subscribers, and while this has aggravated some email marketers, a new survey shows a positive adoption of the new mailbox format among millennials. The study...

Mobile Advertising Networks

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...

Mobile Ad Report: iPad Surging, Android Gaining

Mobile advertising network Millennial Media has released the May analysis for mobile devices on its network, which reaches 82 percent of the 72 million mobile Web users in the U.S. Included among the data in the report were the following...


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