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Pay Walls Working; Digital Subscriptions Driving Publisher Growth

The free content model may be coming to an end. Publishers are using data acquired from digital subscriptions to drive engagement, reduce churn and enhance ad sales according to a new report from the Online Publishers Association ...

New Display Advertising Units

The Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by better integrating their messages into the fabric of the Web." The proposed new advertising...


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