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Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

Filed under: advertising, publishers, pubmatic, Real-time bidding, RTB, wmfeature, wm-advertising, private marketplaces

Publisher? You’re Ready for RTB say PubMatic

PubMatic, a “sell-side” platform for publishers interested in monetizing through direct ad sales, released the results of a study showing that “real-time bidding” (RTB) campaigns sold directly by publishers...

Filed under: pubmatic, RTB, week15

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