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Social Media Analytics Taking Center Stage

Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...

comScore's Social Media Monitoring Solution

Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products. Instead of developing...


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