Posts tagged rakuten RSS

Japan's Rakuten Acquires E-Commerce App Slice

Online retailer Rakuten has acquired Slice, a popular U.S.-based application that the company hopes will help it challenge e-commerce powerhouses including eBay and Amazon. The Slice shopping assistant compiles/saves information such...

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Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Rakuten Officially Forms Marketing Division, Appoints CMO

Digital marketing is evolving and Rakuten doesn't plan to be left behind. Today, the online marketplace announced an investment in digital marketing product development, global expansion, staffing and acquisitions under its new...

Mobile Sales Grow 60 Percent-Plus During Cyber Week

The results are in...and an unprecedented amount of transactions were conducted on mobile devices during Cyber Week according to data collected by Performance marketing network Rakuten LinkShare . In fact, mobile commerce contributed...

Marketing with CRM & Purchase History Data

A combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology is giving marketers an opportunity to leverage CRM and purchase history data in their promotional campaigns on...

Popshops Comes to Rakuten

Prepare for a heavy round of consolidation in the performance marketing space. Rakuten has just announced the acquisition of PopShops, a relatively popular platform that provides online advertisers and publishers with a data analytics...

Canadians A Loyal Bunch, and Other Insights on Global Affiliate Marketing

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates...

Rakuten LinkShare Tops List of Affiliate Networks

Awards season is upon us, and for the second year in a row, Rakuten LinkShare cleaned up. Each year, the media company mThink compiles its Blue Book survey of various online advertisers, publishers and agencies to rank the top 20 CPA...

Is There Value in Affiliate Marketing?

Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates...

LinkShare Affiliate Network Sees Explosive Growth

Rakuten LinkShare has announced that its various global performance marketing networks saw impressive growth throughout Q1 of 2012, with some of its strongest network sales coming from the United States, Canada, Japan and the United...

Japanese E-Commerce Giant Gaining Ground in U.S.

Forget about Facebook for the time being. When it comes to aspirations of world domination on the Web, the company to watch is Japanese e-commerce giant Rakuten Inc. The largest and most successful e-commerce company in Japan announced...

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