Posts tagged real-time bidding RSS

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...

Real-time Bidding Makes an Impression

Real-time bidding was one of several emerging technologies in online advertising last year that we believed would drive the resurgence of display in 2011 . Based on the most recent data from advertisers and agencies that have already...


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