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Peer Influence Analysis Informs SMM Strategy

Research company Forrester released an analytical framework today designed to aid marketers in reaching social media influencers and scale their WOM (word-of-mouth) marketing efforts. From the release: Peer Influence Analysis gives...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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