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Social media optimization (SMO) is still very much an emerging practice. It’s “emerging” because despite all the claims made by social gurus, no one (and I mean no one) really knows the secret of success when it comes...
Social marketing software Shoutlet has released what looks to be a promising new version that features trigger-based campaign publishing, giving marketers the ability to apply synchronized actions to campaigns across social networks...
Mari Carmen Marcos and Cristina Gonzalez Caro from Pompeu Fabra University in Barcelona might not have known that their recently released eye tracking research ( available here in Spanish and translated with commentary here at dynamical...
Social Media ad network BrickFish today unveiled Geo View as an addition to its Viral Map™ technology which displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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