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Growing your email list can be as simple as receiving a text message, thanks to a new SMS feature from Bronto Software. The commerce marketing provider has added a Text-to-Join feature to its marketing platform. The feature provides...
Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum. According to a recent study from multichannel marketing platform Trumpia , advertisers, marketing/PR professionals and agencies are increasingly...
You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...
A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...
SMS search company NearU Search has launched a demo for "Qpons", a web-based application designed to enable small local businesses to implement mobile marketing campaigns. While opinions vary on the opportunity for content...
There's no denying that text messaging has become a mainstream form of communication in the United States. A recent DMA report shows that out of 800 U.S. mobile phone users surveyed, 70 percent responded to a marketing text message...
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