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LiftDNA Acquired by OpenX; Better Ad Supply on the Way

Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize...

Filed under: advertising, openx, ad servers, SSP, supply side platform, liftDNA

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...