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The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
With new websites popping up every single day, carefully crafted search engine optimization (SEO) practices are necessary for webmasters to make sure that their sites are still visible and don’t get buried by all of the new content...
One of the most common questions about search engine optimization is whether a page (and website) has been indexed by search engines. Google has just released a new feature dubbed Index Status in Webmaster Tools which shows just how...
Working within a niche industry as an affiliate marketer is very much a system of give-and-take that comes with potentially huge rewards. But it does not come without extraordinary effort on the part of the publisher. When affiliates...
Google’s latest round of algorithm changes, which affects just 3 percent of queries, is now known as the Penguin update. The latest sweep of the SERPs penalized spinners and spammers , and sends a clear message about what the...
Search marketing agency Covario has released a new business unit aimed at growing the market for its present SEO and social media software tools. Rio SEO will focus on serving the automation needs of in-house SEO managers extending...
Google once again released a roundup of search-quality changes that were made in March 2012. On the heels of its recent Panda update which occured in mid-March, many of the changes relate to the overall freshness of the indexes (including...
Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user...
Search engine optimization isn’t what it used to be. Once the dominion of the marketing department and a few technical staffers, SEO now requires full participation from nearly every corner of the enterprise — from customer...
SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...
What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...
Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories -- but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements...
Key performance indicators (KPI) are the only means by which any Web professional should be measuring SEO success. So, what are the right KPIs to use when measuring how well the techniques and tactics employed by in-house SEOs or consultants...
In honor of our most recent cover story on the modern elements of search engine optimization , it would prove useful to do a few case studies over the next few days to identify some of the other core elements of SEO that may have been...
Popular competitive keyword research tool SpyFu has released SpyFu Recon , custom reports designed for the explicit purpose of helping SEO's generate new business. How? Keep reading. Unlike pay-per-click reporting where it is often...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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